THE SECRET OF CLOUDWOOL®
THE OLDEST AND BEST-KNOWN FIBRE IN THE WORLD. WOOL FROM THE MERINO SHEEP IS UNRIVALLED IN QUALITY AND TOUCH
AS SHINY AS SILK
AS SOFT AS CASHMERE
Cloudwool® is a classic example of an authentic Italian luxury product, a blend of culture, nature and technology. The result of an intuition, as simple as it is original, created by selecting special Australian wools, over the years it has become a benchmark in the world of high class knitwear. But its essence remains inimitable.
A SUPERB LEVEL OF
FINENESS AND PURENESS
The secret of Cloudwool® starts with the raw material: wool, selected with the utmost care, choosing only parts with a superb level of fineness and pureness. This is the only way to obtain the incredibly soft, absolutely white, light yarn that gives luminosity and fastness to every colour nuance. This special wool measures only 19.5 microns in thickness (one micron is a millionth of a metre).
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OUR SUPPLY CHAIN TIERS
GARMENT MANUFACTURING
This is the production step that involves final assembly of the garment before it is delivered to our warehouse. This is where most of the social impacts are felt as it is labour intensive and we have 100% visibility of all the factories working at this stage.
FABRIC MANUFACTURING
This is the fabric production stage including the construction and dyeing of the fabrics and trims. This is usually where most of the carbon intensity is found as large amounts of energy are required forthe production of fabrics.
YARN SPINNING
This is where the fibres are spun into yarns, prior to being manufactured into fabrics. This stage is energy intensive and is often done in a unit separate to the tier 2 production. We currently have 47% visibility of the suppliers involved at this stage for our main fabrics.
FIBRE PRODUCTION
Depending on the fibre type, this is where fibres are grown, farmed, or manufactured. It is often very difficult to trace the supply chain to this tier however we currently have 25% visibility of the suppliers involved at this stage for our main fabrics.
